Oct 5, 2026 · 35 min · 8 segments
Albania up 550%. Africa more than doubling. And a core customer who might just be getting younger. Fresh from this week's ATAS conference, James Clarke and Andy Herrington are joined by Claire…
James ClarkeHost
Andy HeadingtonHost
Will PlummerHost
And we're gonna start looking at this data because you shared some really interesting stats, so get ready to be quizzed.
But some of the key data that you shared on day one were particular about some of the destinations and their popularity, uh, within the members and the bookings.
So if we start off with regions, because that, that was really quite interesting, and one of the real standout regions was Africa as a whole, as a continent, did really, really well.
Austral- uh, Australasia 65%, Asia 49%, Middle East up 48%, North America up 45%, Europe 38.
What, what's been fed back to you of why somewhere like a destination like Africa has more than doubled in a year, yet the home regions are going backwards?
So, um, I think that, uh, if you look at those, um, the, the destinations are prom- predominantly the figures we shared are travel agents and what they're booking.
Um, it's very slightly different if you looked at the overall, but, but not a huge amount.
But I think that travel agents in the sector tend to focus on the long-haul destinations more.
I also think that, um, not, uh, not loads of people take tours of their own destination.
But I think from a touring point of view, I think the UK guest prefers to go away.
I did, um, a few years ago as we were coming out of COVID, I did a tour of the Cotswolds with one of our members, and it was absolutely awesome.
And we're gonna start looking at this data because you shared some really interesting stats, so get ready to be quizzed.
But some of the key data that you shared on day one were particular about some of the destinations and their popularity, uh, within the members and the bookings.
So if we start off with regions, because that, that was really quite interesting, and one of the real standout regions was Africa as a whole, as a continent, did really, really well.
Austral- uh, Australasia 65%, Asia 49%, Middle East up 48%, North America up 45%, Europe 38.
What, what's been fed back to you of why somewhere like a destination like Africa has more than doubled in a year, yet the home regions are going backwards?
So, um, I think that, uh, if you look at those, um, the, the destinations are prom- predominantly the figures we shared are travel agents and what they're booking.
Um, it's very slightly different if you looked at the overall, but, but not a huge amount.
But I think that travel agents in the sector tend to focus on the long-haul destinations more.
I also think that, um, not, uh, not loads of people take tours of their own destination.
But I think from a touring point of view, I think the UK guest prefers to go away.
I did, um, a few years ago as we were coming out of COVID, I did a tour of the Cotswolds with one of our members, and it was absolutely awesome.
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