But for those of our listeners who do not know ATAS, crazy to think that they won't know this, but would you be able to just set the scene a little bit and provide our listeners a reminder of who is ATAS, and who are your members, and what, what you do?

Yeah, sure.

So, um, I...

First off, and sometimes I miss this, but ATAS is Association of Touring and Adventure Suppliers.

Um, and it was formed nine years ago.

We're just about to go into our 10th year.

Um, and its first purpose essentially was to train travel agents to sell touring and adventure holidays.

So, so, so what's been the transformation for a destination like Albania with your members?