Jun 10, 2026 · 14 min · 11 segments
OnlyFans creators are tapping into football to get exposure with a massive male audience, and this summer's World Cup presents a golden opportunity to recruit new subscribers. But how does this…
Nikki AndersonHost
So why are Only Fans creators becoming football influencers? Well, it's multifaceted.
This isn't to say these women aren't interested in football or aren't genuine fans, but rather that they've realized something simple: football content gets them in front of huge audiences of men.
This unique but almost obvious opportunity allows creators to be pushed and discovered by audiences they wouldn't normally reach, expanding their visibility in ways that weren't previously possible.
In 2023, the Football Supporters Association surveyed 10,000 fans to get their thoughts on the state of the game.
The findings highlighted just how male-dominated football audiences still are, with 83.8% identifying as male, compared to just 14.5% female and only 0.7% non-binary or other.
The majority of these creators are targeting male audiences, and football remains one of the most effective ways to reach them at scale.
So why are Only Fans creators becoming football influencers? Well, it's multifaceted.
This isn't to say these women aren't interested in football or aren't genuine fans, but rather that they've realized something simple: football content gets them in front of huge audiences of men.
This unique but almost obvious opportunity allows creators to be pushed and discovered by audiences they wouldn't normally reach, expanding their visibility in ways that weren't previously possible.
In 2023, the Football Supporters Association surveyed 10,000 fans to get their thoughts on the state of the game.
The findings highlighted just how male-dominated football audiences still are, with 83.8% identifying as male, compared to just 14.5% female and only 0.7% non-binary or other.
The majority of these creators are targeting male audiences, and football remains one of the most effective ways to reach them at scale.
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