Leadership Capacity with Hilani Ellis
Oct 13, 2026 · 43 min · 10 segments
Matt Fargo started Kurtz Fargo in 2010 with two maxed-out credit cards, 400 square feet of office space, no clients and a belief that accounting could be done differently. Today, he leads a…
Matt FargoGuestHilani EllisHostTo allow yourself to also stand out, especially when you saw this need in the market.
And even though the tech bubble kind of had its moment, there was, and then the real estate had its moment in 08, things were happening.

Yeah, the vibe around Boulder at the time was just incredible too because you had the tech bubble that burst kind of early 2000s.

It was really kind of bubbling back up in 2007, 2008 when Techstars was popping up and it was really this heavy focus on early stage companies.

I'd say as a firm, part of the way we grew was if you look internally at your industry and all you do is try to copy the best performers in the industry, all you're ever going to be is an also-ran, right? And there's also a lot of groupthink within any industry.

And so you go to industry conferences, you go to industry meetings, you meet with other CEOs and you're all kind of coming from the same bag of tricks, if you will.

So early on, we were looking at what the startup companies were doing and they're just breaking the mold every single time.

They're rethinking industries in their entirety and how do we disrupt something? And so one of the things we stole from that industry was just disruption.

So it's, it's, you know, rather than try to copy, why don't we try to do better? Like at the end of the day, accounting is a professional service.

And, and, but why can't a service be productized to a certain extent? And so, and you had a lot of that going on at the time where you went software as a service and you're taking a product and making it a service.
To allow yourself to also stand out, especially when you saw this need in the market.
And even though the tech bubble kind of had its moment, there was, and then the real estate had its moment in 08, things were happening.

Yeah, the vibe around Boulder at the time was just incredible too because you had the tech bubble that burst kind of early 2000s.

It was really kind of bubbling back up in 2007, 2008 when Techstars was popping up and it was really this heavy focus on early stage companies.

I'd say as a firm, part of the way we grew was if you look internally at your industry and all you do is try to copy the best performers in the industry, all you're ever going to be is an also-ran, right? And there's also a lot of groupthink within any industry.

And so you go to industry conferences, you go to industry meetings, you meet with other CEOs and you're all kind of coming from the same bag of tricks, if you will.

So early on, we were looking at what the startup companies were doing and they're just breaking the mold every single time.

They're rethinking industries in their entirety and how do we disrupt something? And so one of the things we stole from that industry was just disruption.

So it's, it's, you know, rather than try to copy, why don't we try to do better? Like at the end of the day, accounting is a professional service.

And, and, but why can't a service be productized to a certain extent? And so, and you had a lot of that going on at the time where you went software as a service and you're taking a product and making it a service.
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