Jul 17, 2026 · 1 hr 20 min · 14 segments
"Monday morning you're gonna have $300,000 in your bank account, and Wednesday you're gonna have six nickels. And payroll's on Friday, and you gotta figure it out." Scott started Clear Grade…
Josh StockelHostOh,

Well, I mean, I got some guys in my church right now that I always try to hire them to come out and do work on my house and stuff because I'm like, they're just hustlers.

You can tell they're still learning their craft and their trade, but – they've got that X factor of like, I'm hungry.

And I find oftentimes with good business owners, that's what you're looking for.

And even some of the experience can be taught, but like that hustle mentality, like I will do whatever it takes to make sure I'm successful.

So you just started launching those Google ads and going after asphalt keywords and stuff in those different areas, right? Google ads is what got us our big civil site development jobs
with paving.
Grading and clearing ads and forestry mulching ads has always just cost us money.
It's never – In the seven years that I've worked for myself, minus the two businesses that are no longer open, circumstances that caused those to close, I've never had a return on investment from forestry mulching or clearing or grading ads.
And you have to have a blue card or a red card from GSWCC, a level 1A or level 1B.
Doesn't matter, either one.
And anything greater than an acre, you have to have a land disturbance permit to disturb the
So you could forestry mulch a thousand acres if you want to.
Oh,

Well, I mean, I got some guys in my church right now that I always try to hire them to come out and do work on my house and stuff because I'm like, they're just hustlers.

You can tell they're still learning their craft and their trade, but – they've got that X factor of like, I'm hungry.

And I find oftentimes with good business owners, that's what you're looking for.

And even some of the experience can be taught, but like that hustle mentality, like I will do whatever it takes to make sure I'm successful.

So you just started launching those Google ads and going after asphalt keywords and stuff in those different areas, right? Google ads is what got us our big civil site development jobs
with paving.
Grading and clearing ads and forestry mulching ads has always just cost us money.
It's never – In the seven years that I've worked for myself, minus the two businesses that are no longer open, circumstances that caused those to close, I've never had a return on investment from forestry mulching or clearing or grading ads.
And you have to have a blue card or a red card from GSWCC, a level 1A or level 1B.
Doesn't matter, either one.
And anything greater than an acre, you have to have a land disturbance permit to disturb the
So you could forestry mulch a thousand acres if you want to.
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