#342 Josh Lyons - The $100K/Month Closer Who Sells Without a Script

I'd love to go through those three individual parts.

Let's stick on the offer initially as well.

So like I can obviously just completely agree, right? It's like it's a combination of lead flow, calls on the calendar, qualified calls.

the AOV, what's your perfect setup? I'd really love to get your perspective on this because I don't want to name names, but there's some very big info guys, which you know as well.

And I've had conversations with them about them reducing the commission of closers.

Now, let me give you a specific example.

They run a $1,500 offer on the front end, evergreen webinar.

Then they get a free bump call.

And then that's like an order taker to get an 80% show up rate to that call.

And they pay closers as low as 3% on that.

And then they get a bump from 1500 to 6K.

And these offers are cranked because they're basically just like a front end with a small bit of an ascension for coaching.

That's what they basically sell on top of it.

But they do it so that the closes are within range.

They're probably going to make 30K on the high end.

Does that make sense? So taking that as an extreme example, what's your optimal setup for an offer? And how do you look at this? And this is really good feedback for business owners as well.

So using the example you gave of a business owner wanting to charge, give commission of like 3%.

If I was having the conversation with the business owner right now, I would just simply ask them, how's that going for you? Because if they're like, oh, it's great, awesome, then keep doing your 3%.

But most likely they'll turn around and say, well, the closers aren't that good.

And I would be like, well, why aren't you attracting better closers? well, there isn't good closers out there.

And they'll start with excuse, excuse, excuse, excuse.

And I'll just work my way through those excuses.

I'd say, okay, so you're saying that there isn't better closers out there.

So why are you talking to me then, given that Number one, I'm a trainer of closers.

And number two, I am a closer if you're telling me there isn't better closers.