Keiser Human Performance Podcast
Jul 20, 2026 · 16 min · 7 segments
In this episode of the Keiser Human Performance Podcast, Gabe Derman sits down with Sean Freitas, Founder Project Wellbeing in Las Vegas, to explore what it truly means to create "Real Human…
Sean FreitasGuest
Gabe DermanHost
So Project Wellbeing, I believe, is 13 years old on December 23rd of this year, and to see its journey from being a solopreneur to, you know, uh, I founded the company with my ex-wife.
We got a couple of management contracts in place, and then ultimately, six years ago, ended up in the big location that we're in today, and that became, you know, one of the first human performance centers in the United States that actually housed biohacking, recovery, and a full-on performance gym, and kinda what it's turned in today.
And at that time, you know, people didn't, they didn't know about hyperbaric chambers.
You know, I was actually able to design the facility in the eyes of a performance coach, so that means I got to individually select everything that our members would also use and, and not just our professional athletes as well.
Now, the goal was to create one integrated ecosystem, so whether you were a professional athlete, mom, dad, grandma, grandpa, you could come here, you could train, you could get physical therapy, massage therapy, have a performance coach if you wanted, do your nutrition, get IVs, hormones, peptides, nutritional blood work done, DNA testing done.
And the goal was to not have to refer out for all these individual components, because I used to do that.
We would either lose the member or the patient, or the person would have a bad experience.
So creating that entire ecosystem has definitely been probably the most aggressive venture that the company has took, especially over the last year, really prioritizing that we have a membership and everything that the person can do is an add-on into the ecosystem.
Obviously, you know, I, I want to scale the, the business into probably a 60,000 square foot facility that's built for 1,000 members, and, uh, we wanted to simplify our, our model.
You know, it's not easy for gyms, quote-unquote, "to make it" in, in the industry.
So, you know, of course, we have to respect our big competitors like Equinox and, and Life Time, but we have our own unique spin that we're going through here, and that's really on human performance and then how we develop human development to the actual person as well.
So kinda going through that whole transitional phase over the last four to five years has, has been amazing and, um, and now we know what our focus point's gonna be on.
So Project Wellbeing, I believe, is 13 years old on December 23rd of this year, and to see its journey from being a solopreneur to, you know, uh, I founded the company with my ex-wife.
We got a couple of management contracts in place, and then ultimately, six years ago, ended up in the big location that we're in today, and that became, you know, one of the first human performance centers in the United States that actually housed biohacking, recovery, and a full-on performance gym, and kinda what it's turned in today.
And at that time, you know, people didn't, they didn't know about hyperbaric chambers.
You know, I was actually able to design the facility in the eyes of a performance coach, so that means I got to individually select everything that our members would also use and, and not just our professional athletes as well.
Now, the goal was to create one integrated ecosystem, so whether you were a professional athlete, mom, dad, grandma, grandpa, you could come here, you could train, you could get physical therapy, massage therapy, have a performance coach if you wanted, do your nutrition, get IVs, hormones, peptides, nutritional blood work done, DNA testing done.
And the goal was to not have to refer out for all these individual components, because I used to do that.
We would either lose the member or the patient, or the person would have a bad experience.
So creating that entire ecosystem has definitely been probably the most aggressive venture that the company has took, especially over the last year, really prioritizing that we have a membership and everything that the person can do is an add-on into the ecosystem.
Obviously, you know, I, I want to scale the, the business into probably a 60,000 square foot facility that's built for 1,000 members, and, uh, we wanted to simplify our, our model.
You know, it's not easy for gyms, quote-unquote, "to make it" in, in the industry.
So, you know, of course, we have to respect our big competitors like Equinox and, and Life Time, but we have our own unique spin that we're going through here, and that's really on human performance and then how we develop human development to the actual person as well.
So kinda going through that whole transitional phase over the last four to five years has, has been amazing and, um, and now we know what our focus point's gonna be on.
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