Just Following Up with Candice Smith, French Press PR

Yeah, absolutely.

So you mentioned at the beginning the tastemaker matrix.

Yes.

And I actually, we've gone through a little bit of a rebrand and as happens, and we're now calling it the VisDev framework.

And I'll explain what that means.

When you hear VisDev, you think of business development, right? VisDev being the pipeline to revenue.

Right.

We specialize in VisDev, which is visibility development, which is the pipeline to trust and authority.

So the way that I like to explain it to people is when you are developing your visibility system, you are trying to come up with a repeatable way, consistent way to capture your intellectual real estate.

And reach the right people with it.

Right.

And so that's what I that process where we get started with figuring out what is your story and how are you going to reach people with it? I call it your casa.

C-A-S-A.

And so CASA stands for Clarity Amore Audit, which I'll get into.

Clarity Amore Audit Strategy and then Assessment.

And so these four steps, when you're starting with C-Clarity, that's helping you lay that foundation.

Before you touch a single channel, before you reach out to a single person, you need to have clarity on what you're saying.

So we start with what we call your mode.

And that's how you're structurally set up to be visible right now, right? So you'll probably wanna ask yourself, okay, given my resources and my goals for visibility and how my brand actually runs, Am I approaching visibility in a way that fits my situation? So starting with that, I had a client that actually was chasing a ton of earned media coverage, right? Traditional placements, tier one.

Everybody wants the tier one, right? Can you get me into the fours? Can you get me into X, Y, Z, entrepreneur? And we had her go through our VisDev mode assessment and it actually revealed that she was more personality led with more constrained resources which meant that she needed to be more forward-facing as a spokesperson for her brand and she likely didn't have the budget or the team to really help her spend the time that would be needed for her to not only get into tier one media but then make sure that it actually had a return on her investment for her and And so instead, we focused on her nurturing relationships and authority, her getting into podcasts.

And three months later, her calendar was full from referrals.

Amazing.

Because she focused on those other types of visibility, right? Yeah.

From there, we go into audience identification.

That is absolutely huge.