authority.

So when we think about going from this person doesn't know me to all across the spectrum, this person advocates for me and will actively go out and champion what I do.

Right.

That's a big spectrum of unknown stranger to I think what you're doing is fantastic and I need to shout on the rooftops about it.

um when we think about that pipeline there are essentially five different ways or pillars that i call amore to build love for your brand and amore is an acronym um the channels that you use the medium as you said to get the word out there about what you do it breaks down into five different components so a of amore stands for authority.

And that is any place where you are sharing your opinion on somebody else's platform.

So right now, I'm practicing authority, because I'm coming on to your podcast, I am sharing my expertise and opinions.

So out of those five, which ones do I start on? How do I do this?

Africa remains one of the world's fastest-growing regions despite global instability.

The continent entered 2026 with cautious optimism with the International Monetary Fund and the African Development Bank projecting Africa's growth to 4.3%.

While growth is expected to remain above the global average, instability in the Middle East has introduced new risks around oil prices, inflation, debt, and investor confidence.

Africa's gains could now quickly come under pressure if energy disruptions continue.

The African Development Bank has urged fiscal discipline and regional integration as buffers against external shocks.

And for you, Candice, what was the most difficult moment?

I think definitely imposter syndrome.

You're sitting in a kitchen with really f- small feet and huge shoes.

[laughs]

And I wear my heart on my sleeve.

I come from a lineage of women who've constantly be told, "No, you can't.

You're too loud.

You're too bold.

You're too proud.

You can't do that.

If you have allowed yourself to think about winning, and even to think about not winning but being the runner-up, what are you starting to imagine for yourselves after the competition is officially over? Candice, is life gonna look very different?

i like it that's i think a great way of kind of summing up that audience portion of it Yeah, so moving along through your acronym, what's next?

Yeah, so we're still in the clarity piece, actually.

Okay.

From there, once you really understand your audience and the behavioral shift that they're trying to hit, then we go into the messaging and voice development piece, right? Because now you actually know...

what your guardrails are, right? You're not just bowling with no rails on and just hoping something's going to hit.

You actually have something that is going to give you bumpers and you know a little bit more about, you know, you're still hypothesizing, but you have more of a lane and a direction.

So we go into messaging and voice development.

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