Jordan Platten's Audio Experience
Nov 2, 2026 · 34 min · 11 segments
Jamie WaltersGuest
Jordan PlattenHost
So it was less than a year ago that you started the newest agency that you've now had that break with.

What do you think you carried across from like early learnings and entrepreneurship into starting a new business? Maybe some of those unfair advantages that like got you off quite

There's a book that I read years and years ago that mentions pig-headed discipline and just consistently keeping on, keep going.

Another mentor used to say, if you work a nine to five, you've got to work a five to two on your dreams.

I followed that concept where I was just like, kept going, kept going and kept trialing and testing things.

I think as marketers as well, you know, a lot of people join to start a marketing business and then think that you just, you do one build and it just launches and it's going to work straight away.

So it's then knowing that and understanding that in myself to keep, trialing new things keep testing out different softwares keep trialing different icps till we find the right type of avatar for us so it was probably the knowing that if you just keep trying at something and you really really want that outcome no matter what you put your mind to you'll be able to get that done and that's not me sitting here reeling off a load of my motivational spiel that's It's the actual truth.

If we keep going at it, I look at you, Jordan, as a role model, looking back at your first YouTube videos and everything else to where you are now is just proof in that, that if you're consistent with something and you keep going and you're determined and you're passionate about it as well, that you'll get the outcome you want.

And if you surround yourself with the right type of people... and you invest in yourself.

A past mentor of mine and a good friend of yours said that business is just a strategic game of investing.

You're either investing in yourself, investing in new softwares, investing in advertisements that nine times out of 10 aren't going to work until you get it right, and all of the stresses inside of that.

Do I think it's going to work? I don't know, but I've got to try it out first.

So it was less than a year ago that you started the newest agency that you've now had that break with.

What do you think you carried across from like early learnings and entrepreneurship into starting a new business? Maybe some of those unfair advantages that like got you off quite

There's a book that I read years and years ago that mentions pig-headed discipline and just consistently keeping on, keep going.

Another mentor used to say, if you work a nine to five, you've got to work a five to two on your dreams.

I followed that concept where I was just like, kept going, kept going and kept trialing and testing things.

I think as marketers as well, you know, a lot of people join to start a marketing business and then think that you just, you do one build and it just launches and it's going to work straight away.

So it's then knowing that and understanding that in myself to keep, trialing new things keep testing out different softwares keep trialing different icps till we find the right type of avatar for us so it was probably the knowing that if you just keep trying at something and you really really want that outcome no matter what you put your mind to you'll be able to get that done and that's not me sitting here reeling off a load of my motivational spiel that's It's the actual truth.

If we keep going at it, I look at you, Jordan, as a role model, looking back at your first YouTube videos and everything else to where you are now is just proof in that, that if you're consistent with something and you keep going and you're determined and you're passionate about it as well, that you'll get the outcome you want.

And if you surround yourself with the right type of people... and you invest in yourself.

A past mentor of mine and a good friend of yours said that business is just a strategic game of investing.

You're either investing in yourself, investing in new softwares, investing in advertisements that nine times out of 10 aren't going to work until you get it right, and all of the stresses inside of that.

Do I think it's going to work? I don't know, but I've got to try it out first.
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