Sep 15, 2026 · 34 min · 8 segments
New research shows that making sexual health services pleasure-inclusive for young people returns $23 for every $1 spent. Across 99 countries, that's 30.7 million more people protected, 4.3 million…
Anne PhilpottGuest
David BoldemanHost
And we had boxes which people could tick for the reasons they have sex that they thought might apply to them.
But I think arguably the key reason people have sex, and this is what the World Association for Sexual Health says, is for pleasure because it can feel good.
So if pleasure is part of the answer, why has sex traditionally started somewhere else when we're thinking education?
Sex education and sexual health interventions have traditionally focused on all the negative consequences of sex, like what I call the death, danger and disease paradigm.
The education has been focused largely on reducing risk and it's come from a very biomedical paradigm.
And so sex education, as opposed to other types of education, has overemphasized risk.
And we had boxes which people could tick for the reasons they have sex that they thought might apply to them.
But I think arguably the key reason people have sex, and this is what the World Association for Sexual Health says, is for pleasure because it can feel good.
So if pleasure is part of the answer, why has sex traditionally started somewhere else when we're thinking education?
Sex education and sexual health interventions have traditionally focused on all the negative consequences of sex, like what I call the death, danger and disease paradigm.
The education has been focused largely on reducing risk and it's come from a very biomedical paradigm.
And so sex education, as opposed to other types of education, has overemphasized risk.
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