Investor Fuel Real Estate Show
Jul 20, 2026 · 22 min · 15 segments
Mike Hambright interviews longtime real estate investor Greg Yuter about the lessons learned from more than 20 years as an operator and over 1,000 deals. Greg shares how he rebuilt after the 2008–2009…
Greg YuterGuest
Mike HambrightHost
So what are some of the lessons learned that you can share with just riding the ups and downs, right? There's a lot of wisdom that happens when you're going through, certainly the downs, like it's not fun.

But I think once you get to it, like there's some people that ride the up and all they've ever known is up.


So if you just keep jumping into the next thing, the next thing, the next thing, you never really build up a kind of tough skin.

You never build up like principles that can help you whether the next downturn or things like that.

What are some of your key lessons you'd say you've learned from just riding the market cycles, if you will?


But, you know, at the end of the day, when you concentrate all your energy on And I like to say, you know, where focus goes, energy flows is when things start to come up.

So you're going to have to, I think with any business, you're going to have to understand that there's going to be dark days and great days.


Why am I doing this? And that actually is going to, I think, push you and pull you.


It could be just the mindset of sellers is like they're more reasonable in terms of negotiating and a lot of those things, right?

You know, when the blood's in the street, as they say, right, there's opportunities, right? So just kind of figure out, hey, what's working, what's not working, reinvent.

So what are some of the lessons learned that you can share with just riding the ups and downs, right? There's a lot of wisdom that happens when you're going through, certainly the downs, like it's not fun.

But I think once you get to it, like there's some people that ride the up and all they've ever known is up.


So if you just keep jumping into the next thing, the next thing, the next thing, you never really build up a kind of tough skin.

You never build up like principles that can help you whether the next downturn or things like that.

What are some of your key lessons you'd say you've learned from just riding the market cycles, if you will?


But, you know, at the end of the day, when you concentrate all your energy on And I like to say, you know, where focus goes, energy flows is when things start to come up.

So you're going to have to, I think with any business, you're going to have to understand that there's going to be dark days and great days.


Why am I doing this? And that actually is going to, I think, push you and pull you.


It could be just the mindset of sellers is like they're more reasonable in terms of negotiating and a lot of those things, right?

You know, when the blood's in the street, as they say, right, there's opportunities, right? So just kind of figure out, hey, what's working, what's not working, reinvent.
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