How Lumio Turned a Laggy TV Into a 100 Crore Business | Interstellar ft. Raghu & Kailash, Lumio

I mean, we knew a, a lot about the space, but we also felt it's just go-- it's good to go back to the basics, figure out, you know, how big each of those categories are, uh, you know, what's happening in each and every category, which ones are growing fast, uh, which ones are probably stagnating.

But after going through everything, we realized that, you know, uh, you have to start with a, you know, user problem that no one seems to be solving.

Hmm.

Uh, and which is something that we landed in the TV as a category.

And that problem statement was, uh, uh, the fact that, you know, TVs, uh, from a experience standpoint, seem like a decade or two behind the experience that you have on a smartphone or a laptop, uh, with respect to surfing, uh, you know, content, with respect to opening different apps and, you know, getting out of them and then, you know, probably launching a, a particular content piece, et cetera.

So, uh, so that was something that, uh, we felt was, uh, not solved for.

Uh, and for that we spent a lot of time.

I think we would, uh ...

We analyzed, uh-

50,000-plus reviews

... 50,000-plus reviews, uh, that were there on Flipkart and Amazon, uh, from, you know, 2022 to 2024.

This was before AI, so we had to manually scrape all this data.

[laughs]

[laughs] Uh, and then it, it came out that, you know, that, that insight was, uh ...

While, I mean, we felt it acutely, we also felt that, uh, a lot of people were feeling it.

10 to 15% of those reviews called that out explicitly that, "Okay, you know, it's a slow TV, it's a laggy TV," uh, and so on and so forth.

So, uh, so that got us thinking that, you know, this is a good problem to solve and at least, you know, with some level of, uh, understanding of consumer electronic space, I realized that while TV is not a space that is marketed on the back of, uh, you know, how fast your interface is, it's usually marketed on the back of, you know, how good the displays are, how good the sound is.

Uh, but we felt that, you know, it's not something that will take us a lot of time to educate the customers, because customers have already, uh, gone through that journey across smartphones, across laptops.

So our bet was that, you know, if we can actually make something that's fast, that's as good as what can be, uh, what is there on a smart TV, on a, on a smartphone or a laptop, uh, convincing customers is not gonna be that tough.

So that was-

You know, very, very interesting because every time I talk to somebody and tell them about Lumio and tell them fastest TV, they're like, "Why do you need a fast TV?" And then you, you like explain for like 15 seconds-

Seconds, yeah

... what fast means.

[laughs]

Yeah.