Sep 3, 2026 · 37 min · 11 segments
Join Inside Tri Show hiking the legendary GR20 in Corsica, one of Europe's toughest long-distance trails. Through the final audio diaries, you'll be able to find out if Helen and Rich reach the…
Helen MurrayHostRichGuestFlowing ad budget on metrics that look great till the CFO sees them, that's bull spend.
And marketers are calling it out in Dashboard Confessions.
I remember telling my boss, it'll be good for the brand, when leads were slow.
Yeah, it wasn't.
Cut the bull spend.
Spend $250 on your first campaign and get a $250 credit.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Flowing ad budget on metrics that look great till the CFO sees them, that's bull spend.
And marketers are calling it out in Dashboard Confessions.
I remember telling my boss, it'll be good for the brand, when leads were slow.
Yeah, it wasn't.
Cut the bull spend.
Spend $250 on your first campaign and get a $250 credit.
