Inside the Collective | EP03 | Sushma Panchawati | Most Insights Die in a PowerPoint

In this episode of Inside the Collective, Brad Amos sits down with Sushma Panchawati, co-founder and CEO of a stealth AI startup and a strategist with nearly two decades in consumer insights and brand strategy. Sushma reflects on why strategy so often feels like starting from scratch, what causes good insights to die quietly inside organisations, and why AI produces mediocre output in the hands of non-experts but becomes a superpower for people who already know their craft.  She talks about the difference between an insight that's interesting and one that actually changes a decision, why leaders should ask "what do we already know?" before commissioning more data, and how strategists do their best work by holding many lenses at once without drowning in them. A conversation about signal over noise, expertise over automation, and why the simplest question is often the most useful one. Inside the Collective is a podcast from The Carrot Collective, exploring the thinking behind how people work.