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Sushma Panchawati

Sushma Panchawati

Co-founder & CEO of The Qlue, AI-powered consumer insights platform; strategist with 18 years in global marketing and insights

Jul 21, 2026

Inside the Collective

Inside the Collective

Inside the Collective | EP03 | Sushma Panchawati | Most Insights Die in a PowerPoint

Jul 21 · 35m

Brad Amos
Brad AmosHOST
11:45
What specifically breaks when a team uses it for strategy work?
Sushma Panchawati
Sushma PanchawatiGUEST
11:52
It doesn't always break.
Sushma Panchawati
Sushma PanchawatiGUEST
11:54
I think the problem, the way AI is getting kind of pulled into our world is that it's a bunch of people.
Sushma Panchawati
Sushma PanchawatiGUEST
12:04
A lot of the times that kind of tools that are getting, you know, a lot of popularity and uptake.
Sushma Panchawati
Sushma PanchawatiGUEST
12:12
they're kind of being built out by non-industry people.
Sushma Panchawati
Sushma PanchawatiGUEST
12:17
So a bunch of techies building tools that are solving for a workflow automation.
Sushma Panchawati
Sushma PanchawatiGUEST
12:23
Like anybody who's worked in marketing or insights, earlier you asked me about chaos and messiness.

7 MINS LATER

Brad Amos
Brad AmosHOST
19:32
How do you keep transparency usable so it doesn't become just a wall of citations that nobody can navigate in a 200,000-page document?

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