IMpod-ep163-PrivateLabel-final1
Jul 9, 2026 · 56 min · 14 segments
Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"
- Speakers
Rachel WrayGuest
Dave WinterlichHost
Jul 9, 2026 · 56 min · 14 segments
Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"
Rachel WrayGuestDave WinterlichHost
So if you can remind people, um, for any who are unfamiliar with Pulse, what it is.
Can you just give me a quick overview of like just the kind of the sample size and field dates and that kind of stuff, just so I get a scale of how big or small a, um, a piece of research it is?
Um, and this particular one around, uh, shopping and private label, we've had four waves now.
Um, uh, naturally represented by age, gender, and all the, all the usual stuff as well, so it's a good, robust sample size, uh, to kind of take insights from.
Um, and in this particular wave, we went deep on private label, um, so how price-driven people actually are, where they're shopping, how far own brand is spread across the different categories, and where branded products are still managing-
So if you can remind people, um, for any who are unfamiliar with Pulse, what it is.
Can you just give me a quick overview of like just the kind of the sample size and field dates and that kind of stuff, just so I get a scale of how big or small a, um, a piece of research it is?
Um, and this particular one around, uh, shopping and private label, we've had four waves now.
Um, uh, naturally represented by age, gender, and all the, all the usual stuff as well, so it's a good, robust sample size, uh, to kind of take insights from.
Um, and in this particular wave, we went deep on private label, um, so how price-driven people actually are, where they're shopping, how far own brand is spread across the different categories, and where branded products are still managing-
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