Tesco Clubcard

Yeah.

Again, on Clubcard.

So it's raised much of the same issues about how unfair it is that these massive stores like Tesco can sell books in this way.

And it really like does small indie booksellers dirty.

You know, I wrote Amazon, the first edition with Natalie Berg in 2019.

And then I wrote Omnichannel Retail, How to Build Winning Stores in the Digital World with Tesco's architect of Clubcard, Tim Mason.

You know, a second lens really does pressure test every claim as you go.

But as I said, going solo means the argument is wholly yours.

To your point, missions are temporary configurations for fulfilling that need with context.

And in terms of the constraints faced in the moment, missions are defined by three variables, urgency, effort tolerance or friction, and perceived battle.

So I might need something, but in the moment, how much do I need it? How close am I to getting it? how much am i willing to pay these are the kinds of things that guide our journey to fulfill the need which is to buy and use the product or the service that we wanted i think retailers are drowning in data and they can really start to understand the needs particularly if you have frequency You get that wealth of information that Tesco's in the UK showed the rest of the world that you could access through Clubcard.

It was the world's first mass grocery loyalty scheme.

And then you've got all of the other perks and not just the free delivery and the cashback, but it's immediate cashback.

But again, coming from a Tesco background and the Tesco club card, walmart is now going to have a customer id and a customer behavior across both of the formats and that personalization and that knowledge and that data is one of the big reasons why tesco still stands easily number one in the uk their home market is that loyalty towards the Tesco Club and the Tesco Club Card and Tesco Club Card Plus.

And what Walmart is doing is doing their own version of that.

And that is already studied, already proven, and I'm convinced also the right bet for Walmart.

And then you've got all of the other perks and not just the free delivery and the cashback, but it's immediate cashback.

But again, coming from a Tesco background and the Tesco club card, Walmart is now going to have a customer ID and a customer behavior across both of the formats.

And that personalization and that knowledge and that data is one of the big reasons why Tesco still stands easily number one in the UK, their home market.

is that loyalty towards the Tesco Club and the Tesco Club Card and Tesco Club Card Plus.

And what Walmart is doing is doing their own version of that.

And that is already studied, already proven, and I'm convinced also the right bet for Walmart.

And then you've got all of the other perks and not just the free delivery and the cashback, but it's immediate cashback.

But again, coming from a Tesco background and the Tesco club card, Walmart is now going to have a customer ID and a customer behavior across both of the formats.

And that personalization and that knowledge and that data is one of the big reasons why Tesco still stands easily number one in the UK, their home market.

is that loyalty towards the Tesco Club and the Tesco Club Card and Tesco Club Card Plus.

And what Walmart is doing is doing their own version of that.

And that is already studied, already proven, and I'm convinced also the right bet for Walmart.

And they started the company two years before I was born.

And they, you know, are famous for their work with Tesco Clubcard.

And that sort of started in 1995.

But really, my whole sort of childhood was spent watching them build that business.

The year-round selection includes Marks & Spencer's only range, with seasonal updates planned.

Tesco expanded its Clubcard points scheme to include more than 500 partner brands, including Nike, Bowdoin, and Ticketmaster.

Members can collect points by visiting partner websites through Tesco's app or website.

Moving on to clothing and footwear, there were several financial updates this week.

Yeah, you heard me, two points.

I mean, you nearly get more points on your Tesco Clubcard than you would from this guy.

So Eamonn, like, I, I, you're, you're a little bit harsh here.

As Mick said, he started well in the season.

T- Tescos is actually a bump.

Horrible quality, expensive, unless you have a Clubcard.

[laughs] Yeah, I've got a Clubcard.

[laughs] I've got a Clubcard for every store.

Um, but yeah, um, yeah, I don't really...

Um, anywho, back to the news.