GWI
The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade GWI has provided real-world, human-sourced data to power business decisions in some of the world’s biggest companies. Today we’re using that same human data to revolutionize tomorrow’s AI systems. It’s a future where real data, gathered from real people, creates real understanding. It means GWI will be at the forefront of shaping how the next generation of AI models understand and interact with the world. Given the future of AI, the size of this opportunity is simply staggering. If you’d like to be part of it, we’re on the lookout for out-of-the-box thinkers to help us do more great things.www.gwi.com
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Search complete. 3 mentions across 2 episodes found for "GWI".
Sep 28, 2026
Carrie SeiferGUEST
They're looking at consumer data.
Carrie SeiferGUEST
When I was at GWI, every major network agency and thousands of small agencies bought our product because they were like, we need to understand what the consumer is going to do.
Carrie SeiferGUEST
And if they're going to mobile or they're using AI more, the agencies are paying attention to that.
Jordan BittermanHOST
I mean, that's what the clients are paying them to do, right? I mean, that's what they should be doing, but they also staff for the right kinds of people to be able to keep their ear to the rail that way.
13 MINS LATER
Jordan BittermanHOST
What did you do differently on the agency side than I did, perhaps, to overcome those kinds of hurdles?
Carrie SeiferGUEST
We talk about it so boldly in podcasts, but you know, in the time it was so hard.
Carrie SeiferGUEST
I actually, one of my best partners I've ever worked with is this woman by the name of Chelsea Coates, who was the head of people at GWI.
Carrie SeiferGUEST
And she taught me about this sort of SCARF, which stands for Status, Certainty, Autonomy, Relatedness, and Fairness.
Laura SmithGUEST
But I think that probably comes back to audience understanding.
Laura SmithGUEST
So we use GWI as our kind of audience analysis tool.
Laura SmithGUEST
So I guess making sure that we really kind of dig into what what that audience is like, what channels are they using? Because obviously different markets will use social media differently, for example, or use different platforms or react differently to advertising.
Laura SmithGUEST
Like you might get blanket insights on the...