Inside Dairy 10/19/26

Have you heard of the six-part series that's called Perfect Sundaes? It focuses on the dairy industry.

Because Sam Goldburn joined us and, and Jim Parrack joins us both.

Gentlemen, thank you first off for what you guys are doing, because this is something nobody wants to talk about, but they know it's happening, and it's kind of that taboo subject.

So first of all, Sam, why? Why did you guys come up with Perfect Sundaes?

Well, it's a follow-up to a project called Silo that Jim, who I'm standing next to, is the star of, and Silo is a feature film about a grain entrapment.

And while working on it, it became very clear that the stresses of identity and farm legacy can be the straw that breaks the camel's back on a farm.

And in the case of Silo, that's what leads to a grain entrapment accident.

Mm-hmm.

And that movie follows a rescue of a kid who gets trapped in a grain bin.

And while working on it, many people requested we do something about farmer suicide.

But we wanted to make sure it wasn't relentlessly upsetting.

We wanted to leave farmers with hope, but we did want to do something authentic.

So Perfect Sundaes felt like the natural extension of what Silo could be, which is get farmers around the table talking about this subject, but in a way that doesn't feel prescriptive, a way that doesn't feel like you're going to a mental health symposium, but through entertainment, 'cause these are scripted fictional dramas with great actors like Jim.

And so Perfect Sundaes, we follow a family that has recently lost their father to suicide, but they decide that they're gonna rescue the family dairy by turning it into a retail ice cream business.

So the ice cream gives it hope and momentum, but there's a real family drama underneath it and our goal is to give farmers an escape, uh, that feels authentic to their-