Jun 16, 2026 · 14 min · 10 segments
Most people think being poor is just a money problem. It’s not. Being poor can mean less impact, less freedom, less fulfillment, and ideas that never reach the world. In this solo episode, Howie Chan…
Antonio Damasio, a neuroscientist, studied patients with damage to the emotional centers of the brain.
Even though these patients still had high IQs and could logically analyze situations, they became terrible decision-makers.
Why? Because emotion wasn't interfering with decision-making, emotion was decision-making.
He's famously said, "We are not thinking machines that feel, we are feeling machines that think." Think about how most people try to persuade and influence others at work, in sales, in marketing, even in relationships.
They bombard people with facts, with features, with data, spreadsheets, credentials, but humans do not act because something is logical.
A startup founder can have the best product in the world and still fail because nobody emotionally cares.
A brilliant employee can stay invisible because they communicate only with information and data instead of emotional resonance.
If you think humans make decisions only rationally, you will constantly lose to people who understand emotion.
Antonio Damasio, a neuroscientist, studied patients with damage to the emotional centers of the brain.
Even though these patients still had high IQs and could logically analyze situations, they became terrible decision-makers.
Why? Because emotion wasn't interfering with decision-making, emotion was decision-making.
He's famously said, "We are not thinking machines that feel, we are feeling machines that think." Think about how most people try to persuade and influence others at work, in sales, in marketing, even in relationships.
They bombard people with facts, with features, with data, spreadsheets, credentials, but humans do not act because something is logical.
A startup founder can have the best product in the world and still fail because nobody emotionally cares.
A brilliant employee can stay invisible because they communicate only with information and data instead of emotional resonance.
If you think humans make decisions only rationally, you will constantly lose to people who understand emotion.
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