Oct 15, 2026 · 37 min · 11 segments
This week, Hillary talks with Emily Ruven, a brand and web designer from Estonia who now lives in Mexico and helps female entrepreneurs build standout personal brands and websites. Emily shares how…
Hillary BautchHostEmily RuvenGuest
I know we've talked a little bit about, in the past when we met prior to this, about how you spent some time, and you've posted about this on social too, how you spent some time worrying about, you know, English is your second language, and you wanna get past-
I think even the first time we met you were like, "I'm sorry if my English isn't good." And I was like, "I understood everything you said.
I didn't even think about it." But I feel like that's so relatable for people, even in a more general sense if it's not about, you know, English being their second language.
But thinking about it in the sense of, you know, you growing up learning a different language is something that is so inherently you, and that's something that's really special about you.
And I think people will really relate to, if there's something so inherently them that they can't do anything about, they can't change, but they also might, you know, feel like a little bit of anxiety about it or whatever, aren't sure how to m- stop worrying about it.
Uh, I think, like, I definitely was very scared when I started, like, showing up on social media because I was like, "My English is not perfect.
Like, how can I do videos and talk, like communicate clearly?" And, and I overthink a lot.
I overthought a lot, like if I sounding weird, if I like, if people understand me.
Like, I try to, how to say, like, um, have credit for me that that is not my first language.
Like, these are the things that in practice I will be more comfortable, and I feel that I...
I know we've talked a little bit about, in the past when we met prior to this, about how you spent some time, and you've posted about this on social too, how you spent some time worrying about, you know, English is your second language, and you wanna get past-
I think even the first time we met you were like, "I'm sorry if my English isn't good." And I was like, "I understood everything you said.
I didn't even think about it." But I feel like that's so relatable for people, even in a more general sense if it's not about, you know, English being their second language.
But thinking about it in the sense of, you know, you growing up learning a different language is something that is so inherently you, and that's something that's really special about you.
And I think people will really relate to, if there's something so inherently them that they can't do anything about, they can't change, but they also might, you know, feel like a little bit of anxiety about it or whatever, aren't sure how to m- stop worrying about it.
Uh, I think, like, I definitely was very scared when I started, like, showing up on social media because I was like, "My English is not perfect.
Like, how can I do videos and talk, like communicate clearly?" And, and I overthink a lot.
I overthought a lot, like if I sounding weird, if I like, if people understand me.
Like, I try to, how to say, like, um, have credit for me that that is not my first language.
Like, these are the things that in practice I will be more comfortable, and I feel that I...
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