#225 - Pediatric trust beats chasing algorithms

We're finding so much that having those trusted experts, the people who are the top of their field speaking to these issues, answering these questions is playing a really big part of actually how do you gain authority within the LLM space? LLMs are looking for not generic content that anyone could speak to, but they want to hear from those trusted experts.

Is that something that you guys were considering? How are you thinking about visibility and chat GPT and other LLMs?

That is what...

Any health care marketer and certainly a Boston shows we thought about for any piece of content.

It is about credibility, originality and being clear.

And it's not about chasing an algorithm because algorithms, as we know, are constantly changing.

It's being a source that is worth listening to.

They do change.

I think just a couple of weeks ago, Reddit got downranked as a contributing source for chat GPT.

So, yeah, they change all the time.

The focus is really just being credible, authoritative voice in the space.

And that's the number one principle.

Yes.

And I would say in health care and certainly pediatric health care, it's also about being human.

That is a challenge when everyone's looking for AI to be a solution for everything in the world right now, but certainly in the marketing space.

And if you lose the humanity for pediatric marketing, you are going to lose your patients.

Even when we talk about a provider video, we have the caregiver videos.

And if you look at the profile on the website, it says everything about these people.

This doctor went to Harvard.

They have these areas of specialty.

They've been published in all these different places.

They created this new innovative technique, all of that.

And that's wonderful.

But you also have to know that's somebody that you're going to feel comfortable holding your kid.

In the most scary way, if it's surgery.