Skip to main content
Karen Wright

Karen Wright

Pediatric marketing veteran and Director of Content Strategy and Marketing at Boston Children's Hospital, guest on the Ignite Healthcare Marketing Podcast.

Sep 22, 2026

Ignite: Healthcare Marketing Podcast

Ignite: Healthcare Marketing Podcast

#225 - Pediatric trust beats chasing algorithms

Sep 22 · 20m

Ashley Petrochenko
Ashley PetrochenkoHOST
4:20
At
Karen Wright
Karen WrightGUEST
4:20
Boston Soldiers, we thought a lot about all of the different audiences.
Karen Wright
Karen WrightGUEST
4:23
The audiences are not just parents.
Karen Wright
Karen WrightGUEST
4:25
You've got parents, you've got referring providers, you've got other caregivers beyond the parent.
Karen Wright
Karen WrightGUEST
4:30
The world is not necessarily just a nuclear family anymore.
Karen Wright
Karen WrightGUEST
4:34
You also had potential donors.
Karen Wright
Karen WrightGUEST
4:35
You had people that are more in government that you need to influence for legislative purposes.
Ashley Petrochenko
Ashley PetrochenkoHOST
8:35
How do they actually physically interacting with people? Yeah.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.