Exactly, and I think, I mean, again, that was my next question to you is about sustainability and where are we going with resale.
But I feel like now there is, this is like a huge group of people that are looking for, like, older stuff.
So do you, yeah, where do you see the future of resale heading? I feel like it's actually good for your business.
So when we look at the next generation and how they shop, they love resale, and brands need to lean in.
And especially, you know, one of the things that I always think about is unsold inventory in stores is the most susceptible to ending up as waste because it has never even had the chance to be worn, to be loved.
And yet, let's say there's a HOKA shoe sitting in the back stock of a retailer in Kansas City, Missouri, and it's been sitting there for four years.
Why? Because the retailer doesn't wanna put that last size 41 on the main floor, because then customers are gonna ask for it.
Exactly, and I think, I mean, again, that was my next question to you is about sustainability and where are we going with resale.
But I feel like now there is, this is like a huge group of people that are looking for, like, older stuff.
So do you, yeah, where do you see the future of resale heading? I feel like it's actually good for your business.
So when we look at the next generation and how they shop, they love resale, and brands need to lean in.
And especially, you know, one of the things that I always think about is unsold inventory in stores is the most susceptible to ending up as waste because it has never even had the chance to be worn, to be loved.
And yet, let's say there's a HOKA shoe sitting in the back stock of a retailer in Kansas City, Missouri, and it's been sitting there for four years.
Why? Because the retailer doesn't wanna put that last size 41 on the main floor, because then customers are gonna ask for it.
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