I Know a Guy, Pt. 1: Find Your Coaching "Gravity"

You've got the results, the testimonials, the big ideas. But when someone says "I need a coach for that," your name still doesn't come up first. That's not a marketing problem. That's a gravity problem. In this first episode of a new series, Adam Roach and Jess Webber build out what they call the solar system model of coaching positioning, starting with the center of it: your Sun. Adam brings the relational frustration, the years he spent wanting the whole world to know him before he understood that being known isn't about being everywhere. Jess brings the architecture, walking through why "coach" itself can never be your gravitational pull and why so many coaches confuse niche, brand, and gravity when they're three completely different things. They pull in real examples to make it concrete. Dave Ramsey's Sun is debt and financial peace. Brene Brown's Sun is shame. Adam's own Sun, the one he found through Rory Vaden's Brand Builders work, is uncertainty. Jess's is reducing complexity, the thread that runs from her background in education straight through to Big Ideas Made Simple. None of these are niches or job titles. They're the specific tension each of them solves for, over and over, for the right people. **What you'll learn:** - How to identify your coaching Sun, the gravitational pull that makes people say "I know a guy" for what you solve - Why "coach" is never your gravitational pull, and what actually is - The real difference between niche, brand, and gravity, and why coaches keep collapsing them into one thing - Rory Vaden's one-word exercise from Wealthy and Well Known, and why it clicks for some coaches and not others - Why you don't have to name your Sun today, or ever use it as your marketing message - How taking one-on-one clients in Blueprint Phase 2 helps you find your Sun through pattern recognition instead of guesswork - Why feeling like you have two or three "Suns" right now usually just means the inside work isn't finished yet **The big idea:** your Sun isn't your niche, your title, or your brand. It's the one tension you solve over and over, the thing people would refer you for even if they couldn't explain your job title. You're not responsible for naming it perfectly or turning it into a tagline. It's there to anchor every other decision in your business, from which clients you say yes to, to what you build next. **Notable quote:** "Gravity is not brand, gravity is not niche, gravity is the solution to the problem that you're naming." — Jess Webber **Resources mentioned:** - Wealthy and Well Known by Rory Vaden, Brand Builders Group (referenced for the one-word positioning exercise) - REAL Coach Blueprint, Phase 2 (one-on-one coaching clients as the training ground for finding your Sun) - ILC community: ilovecoachingco.com - Instagram: @ilovecoachingco / @adamrroach / @thejesswebber - YouTube: youtube.com/@ilovecoachingco **Join the community:** Ready to stop being the generalist and start being the guy or the gal people refer? The live Next 90 Workshop is built for exactly this work: https://ilovecoachingco.com/coachworkshop. Or head to ilovecoachingco.com to see what's next.