Oct 12, 2026 · 27 min · 8 segments
In episode 63 of How Tax Works, Matt Foreman discusses what’s taxable (and when), what’s deductible (and what proof you need), and whether you can deduct the cost of trying to catch a pass from former…
So now it's time to discuss the taxation of influencers and content creators.
I get questions about how influencers and content creators and all that jazz are taxed.
That may not be their job, but that's their side hustle, or it's something that they do.
And I think it's an interesting topic because it's one that is filled, you know, filled with misinformation.
And not everyone is Livvy Dunn, who, as we all know, is most famous for being Paul Skeens' girlfriend.
Not everyone reaches her level of dating the two-time reigning Cy Young award winner.
We'll see how that goes, right? But really, when you talk about the taxation of influencers and content creators, you're asking two separate questions.
What is income? And when is it taxable? What is deductible? And when is it deductible, right? And the advice online is, wow, it's about as good as you'd expect from this kind of thing.
There's a lot of good stuff out there, but a lot of the stuff that's really pushing itself, man, the SEO on bad advice, is we should all take lessons from how they do it.
But basically, it's someone who's famous for being famous or famous for a reason and then goes out there and serves as a marketing or advertising person for products.
That's really important to understand fundamentally that it's kind of a job, kind of not.
I mean, if you're making money, it doesn't matter if it's a job or a hobby, you're going to pay tax on it.
But for the deductions, whether it's actually a job is really important, and we'll get into that when I get into the case law.
First, I'm going to talk about what is income, right? And a common one is you get samples of things.
So now it's time to discuss the taxation of influencers and content creators.
I get questions about how influencers and content creators and all that jazz are taxed.
That may not be their job, but that's their side hustle, or it's something that they do.
And I think it's an interesting topic because it's one that is filled, you know, filled with misinformation.
And not everyone is Livvy Dunn, who, as we all know, is most famous for being Paul Skeens' girlfriend.
Not everyone reaches her level of dating the two-time reigning Cy Young award winner.
We'll see how that goes, right? But really, when you talk about the taxation of influencers and content creators, you're asking two separate questions.
What is income? And when is it taxable? What is deductible? And when is it deductible, right? And the advice online is, wow, it's about as good as you'd expect from this kind of thing.
There's a lot of good stuff out there, but a lot of the stuff that's really pushing itself, man, the SEO on bad advice, is we should all take lessons from how they do it.
But basically, it's someone who's famous for being famous or famous for a reason and then goes out there and serves as a marketing or advertising person for products.
That's really important to understand fundamentally that it's kind of a job, kind of not.
I mean, if you're making money, it doesn't matter if it's a job or a hobby, you're going to pay tax on it.
But for the deductions, whether it's actually a job is really important, and we'll get into that when I get into the case law.
First, I'm going to talk about what is income, right? And a common one is you get samples of things.
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