Jul 5, 2026 · 48 min · 11 segments
In this episode, Emma and Inji converse with John Alper, founder of BOLD (Brave Opposition for Liberty and Democracy), on his mission to unite the people against Trump's corruption and on how…
John AlperGuestEmmaHostInjiHost
So we just have wanted to be really careful about that as we get advice and consulting information from
people.
Awesome.
Well, we will put the link to the website in our description for sure.
And then, yeah, keep your guys' attention.
Eyes out for that coming social media.
We're so excited.
Yeah.
Awesome.
Okay.
I mean, I think then with that in the background, we can just have a little bit of a wider conversation because I think your experience in movement building, but also in just like advertising, I think brings a really valuable perspective to like what is successful in selling a product, I guess.
And in the end of the day, that is kind of what politics is at this day and age is selling a candidate, selling a vision of America.
And Democrats and progressives have kind of been failing at selling that message.
And so we wanted to talk about, like, what are some of the messaging strategies we're seeing from progressive candidates and what has been successful? And I don't know if you want to kick us off.
And I can, you know, then I'd like to be able to reflect off of that and then sort of give my two cents, you know, what I think.
Well, I'd be happy to kind of jump in and share what I know.
And Emma, you and I can kind of switch off between giving a couple of concrete examples of candidates that have had success and what they're doing.
But I think just something to set the scene, and we've already talked about this a lot, is the Trump administration has more than ever, I think, exposed the lack of unity in the Democratic Party.
I think that's something that has been fundamental and kind of growing for a long period of time.
So we just have wanted to be really careful about that as we get advice and consulting information from
people.
Awesome.
Well, we will put the link to the website in our description for sure.
And then, yeah, keep your guys' attention.
Eyes out for that coming social media.
We're so excited.
Yeah.
Awesome.
Okay.
I mean, I think then with that in the background, we can just have a little bit of a wider conversation because I think your experience in movement building, but also in just like advertising, I think brings a really valuable perspective to like what is successful in selling a product, I guess.
And in the end of the day, that is kind of what politics is at this day and age is selling a candidate, selling a vision of America.
And Democrats and progressives have kind of been failing at selling that message.
And so we wanted to talk about, like, what are some of the messaging strategies we're seeing from progressive candidates and what has been successful? And I don't know if you want to kick us off.
And I can, you know, then I'd like to be able to reflect off of that and then sort of give my two cents, you know, what I think.
Well, I'd be happy to kind of jump in and share what I know.
And Emma, you and I can kind of switch off between giving a couple of concrete examples of candidates that have had success and what they're doing.
But I think just something to set the scene, and we've already talked about this a lot, is the Trump administration has more than ever, I think, exposed the lack of unity in the Democratic Party.
I think that's something that has been fundamental and kind of growing for a long period of time.
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