The Rebrand That Became an Identity Awakening ft. Misty Hughes

in our work.

So,

yeah.

That's awesome.

Yeah.

And I think it's having that strong foundation of the house is kind of coming to life.

And when you do have a new idea, you know where that fits inside of it.

It's not this whole extra structure.

It works together.

And so, yeah, that's great.

I think a lot of times we have these ideas and like you said, it's, well, what's next? What's the overall bigger picture for the brand? And I think we've been able to really formalize that for your business in a way you can just keep growing and blossoming with it.

Yay! I like blossoming.

Yeah.

And isn't it great that I'm at the age I am and I still get to grow and blossom? Yes, of course.

It doesn't stop.

God has plans for us no matter what season.

And we go through one to set us up for the next.

So I'm excited for you.

But I'd love for you to kind of share like during the branding process.

I know that it can be intimidating.

I know that it can kind of...

You feel a lot of feelings during that because it's a lot of discovery.

So can you walk me through how did you feel during that process that was maybe unexpected?

Oh, yeah.

I felt all the feelings.