Mindfulness and how our brains shape consumer decisions - Episode 16

With Dr Amy Errmann. In this episode of *Hey Did You Know*, Dr Amy Errmann, Senior Lecturer in Marketing and International Business, talks to host Mike Kilpatrick about mindfulness, attention, and the ways our brains shape consumer decisions. This includes research into mindfulness and time perception, including how even a short meditation can make time feel longer. She also talks about how brands and public campaigns are using mindfulness, and how mindful luxury tourism worked in in the Faroe Islands and any lessons that Aotearoa could learn from. **USEFUL LINKS** - Mindfulness - Healthify / Te Puna Waiora - Mindful Luxury: A case of the Faroe Islands - “Open to give”: Mindfulness improves evaluations of charity appeals that are Incongruent with the consumer’s political ideology - Re-positioning the present moment: Effects of mindfulness on consumer behavior **COMMUNITY CALLS AND ACTION**  1. Rate & Review on your chosen podcast app 2. Follow the show on Instagram 3. Tell us what you want to know about next: [media@aut.ac.nz](media@aut.ac.nz) **CREDITS** Host – Mike Kilpatrick Editor – Mike Kilpatrick Producer – Mike Kilpatrick   Executive Producer – Nicola Hopkins   Music – Clinton Watkins   Design – AUT Brand Team