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Amy Errmann
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Jul 28, 2026
Mindfulness and how our brains shape consumer decisions - Episode 16
5:25
5:41
5:50
6:05
30:09

Mike KilpatrickHOST
How does our cognitive attention system, how does that shape time perception and bias? What's actually happening when we're kind of struggling to process all that kind of information?

Amy ErrmannGUEST
So mindfulness sounds quite elusive as a term because a lot of people might think mindfulness is about, let's say, Buddhism, which means that it might change our values.

Amy ErrmannGUEST
But there's also other ways of looking at mindfulness that specifically target, let's say, levels of focus, attention on our breath, which might then place attention on our body, observation.

Amy ErrmannGUEST
So I have one piece of research that actually looks at how does mindfulness change the way we subjectively think about time? And in doing so, might it change the decisions we make that are based on how we think about time? So something we found through the experiments, which is really interesting, is that when you put someone into, let's say, a two-minute meditation and you ask them to focus on their breath, their body sensations, most of them will say, that felt like an hour.
24 MINS LATER

Mike KilpatrickHOST
you've also looked at future foods and our kind of attitudes to future foods I'm thinking about things like you know will we be eating bugs like you know ground cricket flour and like meats grown in the lab are we ready for that kind of stuff to be in the supermarkets do you think