China/Kiwi Coffee Crossover

Starbucks was the first young trendy coffee brand that landed in China and from that point on coffee has been seen in China as a status symbol or whether you're keeping up with the age of society or if you're if you're someone cool or someone not.

And then with Starbucks helping China growing Yunnan coffee, it's like a butterfly effect that influenced a whole generation of coffee growers, coffee producers, coffee producers.

coffee roasters and baristas.

People started looking at opening their own specialty coffee store because the industry is really really new.

So it kind of took on all of the most modern and advanced coffee research and coffee theory at the time that I was offering.

So espresso coffee is not the most popular amongst specialty coffee drinkers in China.

It's actually brewed coffee or filter coffee.

Because filter coffee, the way that it's brewed, has a much, much more lower extract of coffee.

The flavors are less intense.

With that, it helped to bring out the minute, delicate flavors of the coffee.

People can taste perceived acidity that is like citrus, orange, or floral, or honey, caramel.

All those very nice delicate flavours.

So people find that more interesting.

And that coincides with China's tradition of drinking tea as well, which is also a lower extracted brewed beverage.

The way you were describing filtered coffee there made me think of tea.

You know you often get all those flavour profiles in tea, don't you? Much more tea-like

beverage, yeah.

And you do see that Chinese cafe operators or coffee industry people trying to innovate by combining coffee with some more traditional Chinese element, such as using ceramics brewers or creating signature drinks that's using Chinese ingredients.

such as hawthorn berries, which is a sour berry that you don't find much outside of China.