Starbucks Morning Yes.

Starbucks was the first young trendy coffee brand that landed in China and from that point on coffee has been seen in China as a status symbol or whether you're keeping up with the age of society or if you're if you're someone cool or someone not.

And then with Starbucks helping China growing Yunnan coffee, it's like a butterfly effect that influenced a whole generation of coffee growers, coffee producers, coffee producers.

coffee roasters and baristas.

People started looking at opening their own specialty coffee store because the industry is really really new.

So it kind of took on all of the most modern and advanced coffee research and coffee theory at the time that I was offering.

So espresso coffee is not the most popular amongst specialty coffee drinkers in China.

coffees? Other origins? Yeah.