Aug 6, 2026 · 56 min · 12 segments
In Episode 4 of *Healing By Design*, hosts Jennifer Bierhup and Therese Laub sit down with wound care leader Alicia Bobak to explore one of the biggest challenges facing healthcare today: the lack of…
Alicia BobakGuestJen BierupHost
Therese LaubHostI think the most frustrating thing that we see is, is there too much wound care education out there? Is it like such a deluge that you don't know what you're supposed to pay attention to?
We need to speak to the mountaintops, to the key stakeholders about standardizing wound care education across all health care organizations, post-acute, acute.
And that falls into the standardization of wound care, right? Because education falls right into that.
And I think that's one of the things we're lacking in this industry is that there's not a standardized way of doing it in all spaces.
I mean, we have this conversation every day in some way, shape or form with everybody we talk to, Alicia, but there's no, it's really difficult for us to hold people accountable and to hold them accountable to a certain level of education if there's really actually no real standard of care.
Like anybody and their brother can hang a I'm a wound care person out on their shingle.
And I think with AI, that makes it even more difficult because people can look things up and they think that they know because it's all laid out in this form that looks really pretty.
But it's like, you know, it's not the experience behind it to recognize when things go wrong, where that might lead.
But they're not asking the questions about the patient and their underlying disease processes.
How is their home environment? Hopefully in the next couple of years, AI will prompt those questions, right, to develop a proper intervention.
I think the most frustrating thing that we see is, is there too much wound care education out there? Is it like such a deluge that you don't know what you're supposed to pay attention to?
We need to speak to the mountaintops, to the key stakeholders about standardizing wound care education across all health care organizations, post-acute, acute.
And that falls into the standardization of wound care, right? Because education falls right into that.
And I think that's one of the things we're lacking in this industry is that there's not a standardized way of doing it in all spaces.
I mean, we have this conversation every day in some way, shape or form with everybody we talk to, Alicia, but there's no, it's really difficult for us to hold people accountable and to hold them accountable to a certain level of education if there's really actually no real standard of care.
Like anybody and their brother can hang a I'm a wound care person out on their shingle.
And I think with AI, that makes it even more difficult because people can look things up and they think that they know because it's all laid out in this form that looks really pretty.
But it's like, you know, it's not the experience behind it to recognize when things go wrong, where that might lead.
But they're not asking the questions about the patient and their underlying disease processes.
How is their home environment? Hopefully in the next couple of years, AI will prompt those questions, right, to develop a proper intervention.
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