Here's The Things That AI CAN'T Do To Help Your Marketing (Yet)

ads so maybe we'll just and these this kind of a grab bag of different things and you have some high level thoughts then i have like some you know very specific things but you know we go through a lot of these ideas relatively quickly but really simple example like we want to use ai to help manage our advertising campaigns i think personally i found claude and these ai platforms to be a little more quote-unquote useful for google because what it does really well is things that we can't do very effectively or efficiently so for example like ai has no problem reviewing 7,000 different search terms and then measuring that against the landing page and seeing if those search terms should be matched or not.

That's awesome.

So I love using Cloud and tools like that for that purpose.

But if we flip over to the meta ads piece for a second, one thing that there is an official meta ads MCP connector for your LLM model of choice, whether it be Cloud or Gemini or ChatGPT, which is great, but it can't upload videos.

So it's a good example of like, if someone's telling you right now that you can run your meta ads through an MCP.

And I'm like, well, it can help you.

It can be a little assistant.

It can be a little researcher.

You and I have talked at length about this, all the things that it can be a value add.

But if it can't upload videos into the dashboard and I was sharing with you earlier that 60% of our best forming ads are videos, then you're missing a key part of the process.

We still have to go in there, upload the video.

And then once we have the video and the hash and all that, then we can rebuild the ads through MCP, which is great.

But, you know, good example of like, if someone's telling you right now, oh yeah, you can run your meta ads completely through AI.

That's just not the case.

What you can do more so is like assist your ads management through the, you know, connectors and MCP and things like that.

But, you know, it was just one kind of thing that started this whole thing.

So that'll be my first one, but whatever your kind of thoughts either on that, or do you want to take the next one and just kind of go rapid fire here?

I think you hit it.

It is.

It's one of those things.

It's a basic, straightforward, seemingly straightforward implementation, but very impactful there.

So, I mean, I think that that's number two, reliably pushing changes into ad accounts.

I think reliably doing anything is something that this is where The reason that I struggle to let AI take control is I have to answer to whatever changes, whatever, you know, hallucinations, whatever small mistakes may make.

So it is, I think that's something that you were talking about, depending on the platform, depending on the connector, depending on what you're doing.

you don't know unless you're physically hitting that button.