Why This Content Creator Won't Let Her Daughters Use Social Media

Maggie Dumra films her family for content and after over 78,000 followers later, she still won't let her own daughters near social media. The contradiction sits at the centre of this episode. She spent twenty years in marketing, watched K-pop idols starve themselves to be on camera, and knows exactly what the algorithm does to a girl's body image before it happens to her own kids. Ange and Maggie go inside Sephora Kids trend, the one that put ten-year-olds on a retinol routine and racked up 331 million views on one hashtag. Maggie opens up about what happens at the dinner table when the comments turn nasty, shares the strange Sunday-night ritual that keeps her girls from ever needing a credit card, and the one brain-development analogy that finally got her tween to back off the begging. If you're raising a daughter anywhere near a smartphone, you need to hear what Maggie does differently. #### **About the Guest** Maggie Dumra is the founder of Jaedals, a Singapore footwear brand that works with underprivileged women to make comfort-driven sandals. Before that she spent twenty years in marketing and advertising, and now in between business and family, she creates family content online with over 78,000 followers. She is a mum of two daughters, 8 and 13, neither of whom has her own social media account. Keep up with Maggie and Jaedals on: - TikTok:https://www.tiktok.com/@mrsdumra@mrsdumra - Instagram:https://www.instagram.com/shopjaedals/?hl=en@shopjaedals #### **What You'll Take Away** - Why Maggie's daughters aren't allowed on TikTok even though she’s a content creator with over 78,000 followers herself - What actually happens when a someone recognises her daughter in public - The Sephora Kids trend explained, and the uncomfortable question it raises about who's footing the bill - The Sunday-night ritual that keeps her girls from ever touching a credit card - The brain analogy Maggie uses to explain "you're not ready yet" without a single lecture - How Maggie gets her point across without turning into a naggy mum, and why it works better than any rule she's set - What her 13-year-old would say to parents who post their kids online **IN THIS EPISODE** 00:00 | Your Child Watched How Many TikToks? 01:11 | Why This Creator Bans Social Media 02:22 | Raising Kids Inside The Algorithm 04:41 | The Duality of Working Mom And Content Creator 05:17 | The Surprising Rule In Her House 07:04 | Before Posting Kids Online, Hear This 09:27 | The Internet's Dark Side Up Close 12:16 | What TikTok Is Doing To Girls 15:12 | The Skill Every Child Needs Online 18:00 | The Influence Parents Can't Control 20:20 | When Every Other Kid Has TikTok 22:06 | Is Your Child's Brain Ready Yet? 23:04 | Why 13 Is Still Too Young 24:54 | What Most Parents Don't Realize 25:57 | The Truth About Sephora Kids 28:45 | Why Her Kids Can't Buy Whatever They Want 29:57 | The Unexpected Good Side Of Screens 32:46 | The Real Problem Isn't TikTok #### **Connect with Growing Pains** Growing Pains is HoneyKids Asia's podcast for the conversations you want to have after the kids go to bed. - YouTube:https://www.youtube.com/@growingpains.honeykids@growingpains.honeykids - Instagram:https://www.instagram.com/honeykidsasia@honeykidsasia - Website:https://honeykidsasia.comhoneykidsasia.com Hit subscribe so you don't miss an episode. If this one hits a nerve, send it to a parent who needs to hear it. *Growing Pains is produced in partnership withhttps://www.poddster.sgPoddster, Singapore's podcast studio.* #Parenting #SocialMediaKids #ScreenTime #DigitalParenting #RaisingDaughters #TikTokKids #SephoraKids #ParentingTips #OnlineSafety #FamilyPodcast #Motherhood #ParentingAdvice #KidsAndTechnology #DigitalWellbeing #GrowingPainsPodcast