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Maggie Dumrah

Content creator, designer, and founder of Jaedals (socially conscious footwear brand); 20+ years in advertising and film production; advocates responsible social media use despite 78K+ followers.

Jun 29, 2026

AngeHOST
30:04
So this may be a moot question, but have your daughters learnt something from TikTok that had not been in the conversation yet? So, you see,
30:13
I am actually...
30:16
Pro technology, because I create content.
30:20
I run a business.
30:22
We all use technology and social media at some point for our work, AI, for our work, for our business and for learnings.
30:33
So with the kids, it's quite interesting because when I first gave my eldest her phone, her first phone, and I can also explain later why I gave it to her.
30:46
And it was more because to track her, to ensure that she's safe when she's going home alone, when she started taking the public transport on her own, right? We gave her a phone that was just a phone with WhatsApp, where she can WhatsApp us and her schoolmates.
AngeHOST
33:27
So has there been any challenges around that for you with your daughter?

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