Jun 10, 2026 · 53 min · 14 segments
**What does freedom actually mean for you as a clinic owner - and what is it costing you to get it?** In this episode of the Grow Your Clinic podcast, we challenge the most common misconception in…
Michael RiskGuestWell, Mick, do you want to open with this, this quote, um, that you've just sent through on the chat? Just help us understand the conversations that you're having, perhaps the thinking that you've also had when it comes to your own business and the freedom element to it.

Yeah, I was thinking about this episode and the thought that came up, which I've written here, is, "Freedom, a privilege to be earned first, or can we have it at the start of our clinics?" And I think the common mindset is when I get to, when I get to this rev, when I get to this profit, when I get to this team members, then I'll be able to work a four-day week, or then I'll be able to take holidays.
One of the things, J.O.B., you and I love talking about are, you know, definitions.
And so when I think of freedom, naturally I go to, well, once you've started your own business, there's a lot of freedom in your decision-making.
You have the freedom to make a number of different decisions about who you hire, where you open, the types of service, what you charge.
What do you mean, though, Mick, when you talk about freedom? Is it purely like an hours thing?

[laughs] And having, having the right finances allocated in the right spot, um, and being able to design your week, your business, your life with your family.
Well, it's interesting, right? 'Cause freedom is, uh, relative and subjective, and it's also fleeting.
Yeah, like there's never enough as the, the book by Andrew Wilkinson or, or Enough by Jack Bogle.
That is freedom to serve and contribute, make a diff- so it's really interesting how it's-
Well, Mick, do you want to open with this, this quote, um, that you've just sent through on the chat? Just help us understand the conversations that you're having, perhaps the thinking that you've also had when it comes to your own business and the freedom element to it.

Yeah, I was thinking about this episode and the thought that came up, which I've written here, is, "Freedom, a privilege to be earned first, or can we have it at the start of our clinics?" And I think the common mindset is when I get to, when I get to this rev, when I get to this profit, when I get to this team members, then I'll be able to work a four-day week, or then I'll be able to take holidays.
One of the things, J.O.B., you and I love talking about are, you know, definitions.
And so when I think of freedom, naturally I go to, well, once you've started your own business, there's a lot of freedom in your decision-making.
You have the freedom to make a number of different decisions about who you hire, where you open, the types of service, what you charge.
What do you mean, though, Mick, when you talk about freedom? Is it purely like an hours thing?

[laughs] And having, having the right finances allocated in the right spot, um, and being able to design your week, your business, your life with your family.
Well, it's interesting, right? 'Cause freedom is, uh, relative and subjective, and it's also fleeting.
Yeah, like there's never enough as the, the book by Andrew Wilkinson or, or Enough by Jack Bogle.
That is freedom to serve and contribute, make a diff- so it's really interesting how it's-
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