How Much Are Clinic's Spending To Get New Clients? | GYC Podcast 379

How much should you actually be spending to get a new client - and how does your clinic compare? In this episode of the Grow Your Clinic podcast, Ben and J.O.B dive into clinic marketing benchmarks using data from real clinics. They break down the median cost per new patient across physiotherapy, psychology, podiatry, chiropractic, speech pathology and occupational therapy - including why a $109 acquisition cost for a physio client can be very different from a $121 acquisition cost for a psychology client. They also explore the role of mental availability, why your content can make your Google Ads work harder, and how to use clinic performance benchmarks to identify the one metric your team should improve next. If you're a clinic owner, practice manager, or allied health leader looking to improve your marketing ROI, fill your appointment books, increase practitioner utilisation, or build a more sustainable clinic - this episode gives you real benchmarks and practical ways to use them. **In This Episode You'll Learn:** 📊 The new client, utilisation, patient visit average and cancellation benchmarks from 849 physios across 115 clinics 💰 The $109 median acquisition cost for physiotherapy - and why the $73 to $136 range matters 📈 How to compare client acquisition cost against lifetime client value and ROI 📢 Why paid marketing gives you more control over client volume - and how Google Ads fits into the mix 🧠 How content and brand awareness create mental availability and reduce the cost of direct marketing **RESOURCES** **Compare Your Clinic Against the Benchmarks** Want to see how your clinic compares? Use our Clinic Benchmark Comparison Tool to benchmark your performance and identify where your biggest opportunities are. **Submit Your Question To The Podcast** Got a question you'd like us to answer on the podcast? Send us a voice note and you could be featured in a future episode! Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery/ If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: - iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 - Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu - Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!