Sep 30, 2026 · 33 min · 10 segments
Veronica Schnitzius grew up in Medellín, Colombia, during a time when violence and uncertainty were part of everyday life. Years later, she arrived in Dallas with $500, determined to build something…
Veronica SchnitziusGuest
Matt RosenHost
So what would you say is the most challenging part? Obviously, it sounds like you had to deal with some difficult other people that worked for you.
But as you're coming up through the ranks, is there a story of grit and resilience, something you really had to push through along the way during your executive journey?
When I came here, I was actually shocked as to how... women were like, why are you here? Like also in manufacturing, I was a unicorn.
So I think one of the things for me was like, even though I was a woman, I wasn't coming up to the ranks because I was a woman.
Actually having a daughter that is like me is actually hard sometimes to experience it from the other side.
But- She I just I think I have to work harder because being Latin, having an accent and being a woman felt like it was harder to come up the rankings that that maybe if I wasn't.
And I think a lot of people say, oh, she had to be sleeping with him to be here.
And I was like having to leave that behind and say, I'm not going to let that bother me.
And actually the founder one time sat me down and said, look, if you pay attention to that, if you were a guy, you would be a tough guy now because you do this, you're a B.
But it doesn't mean that I'm in a popularity contest and some people is not going to like it.
Yeah, it is unfortunate how in our culture, a lot of women get identified by that B word versus guys can do that.
So what would you say is the most challenging part? Obviously, it sounds like you had to deal with some difficult other people that worked for you.
But as you're coming up through the ranks, is there a story of grit and resilience, something you really had to push through along the way during your executive journey?
When I came here, I was actually shocked as to how... women were like, why are you here? Like also in manufacturing, I was a unicorn.
So I think one of the things for me was like, even though I was a woman, I wasn't coming up to the ranks because I was a woman.
Actually having a daughter that is like me is actually hard sometimes to experience it from the other side.
But- She I just I think I have to work harder because being Latin, having an accent and being a woman felt like it was harder to come up the rankings that that maybe if I wasn't.
And I think a lot of people say, oh, she had to be sleeping with him to be here.
And I was like having to leave that behind and say, I'm not going to let that bother me.
And actually the founder one time sat me down and said, look, if you pay attention to that, if you were a guy, you would be a tough guy now because you do this, you're a B.
But it doesn't mean that I'm in a popularity contest and some people is not going to like it.
Yeah, it is unfortunate how in our culture, a lot of women get identified by that B word versus guys can do that.
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