From a $535 Used Mower to a Thriving Lawn Care Business | Bo Simpson of Mustang Lawn

How do you turn a **$535 used lawn mower** into a profitable lawn care and landscaping business? In this episode of the **GreenPal Lawn Care Business Growth Show**, Gene Caballero sits down with **Bo Simpson**, owner of **Mustang Lawn**, to discuss how a spontaneous equipment purchase grew into a successful lawn care company serving **Youngstown, Ohio**, **Boardman**, **Canfield**, **Poland**, **Austintown**, **Struthers**, **North Lima**, **Warren**, **Niles**, **Champion**, and surrounding communities across Northeast Ohio. Bo shares how discovering GreenPal helped him build a recurring customer base, why referrals became the foundation of his business, and how one mowing customer often turns into thousands of dollars in landscaping, excavation, drainage, and outdoor construction work. The conversation explores one of the biggest mistakes new lawn care entrepreneurs make - underpricing their services. Bo explains why raising his prices actually increased customer confidence, improved profitability, and allowed him to invest in better equipment while continuing to deliver exceptional service. They also discuss: - Building profitable lawn mowing routes - Pricing lawn care jobs correctly - Weekly vs. bi-weekly mowing schedules - Growing from lawn mowing into landscaping and excavation - Customer communication and long-term retention - Employee compensation strategies - The importance of referrals - What homeowners should look for when hiring a lawn care company - Using GreenPal to grow a lawn care business Bo's philosophy is simple: **keep your word, communicate with customers, and never sacrifice trust for short-term profit.** That commitment has helped Mustang Lawn grow from a neighborhood mowing business into a full-service outdoor services company. Whether you're a homeowner looking for a dependable lawn care service or a lawn care professional trying to build a profitable business, this episode is packed with practical advice and real-world lessons you can apply immediately. About the Guest **Bo Simpson** is the owner of **Mustang Lawn**, serving homeowners throughout Youngstown and surrounding Northeast Ohio communities with lawn care, landscaping, drainage solutions, excavation, waterproofing, and outdoor improvement services. About the Show The **GreenPal Lawn Care Business Growth Show** features conversations with successful lawn care and landscaping professionals across America who share practical advice on growing profitable businesses, serving customers, and building lasting companies. New episodes are released every week.