GreenPal

Then we added lawn mowing to it, and then we went commercial, and that, that's one thing that we've been able to do to stay in business is always adapting, 'cause you always have to adapt.

[upbeat music] Welcome to the GreenPal Lawn Care Business Growth Show.

My name is Gene Caballero, one of the co-founders.

On the show, we talk to real landscaping professionals that have built profitable and reliable businesses.

You have to have, you know, what it takes for you to do it yourself, 'cause I'm telling you, there are days that you're gonna have to be the production manager, the facility manager, the sales manager.

You have to be everything to make it work, and if you cannot handle it, you won't be able to survive.

And so, I mean, right now even with GreenPal, I've been having to actually go out to do most of the work, and that's one of the things that, you know, even if I'm not paid, I can still do this.

And that's when you know you, you know, you got something.

And then that business was acquired by a national company that runs landscaping companies all over the country.

And so started off in the trenches and grew that little by little into a real business and then sold it and then founded GreenPal, the company I run today.

Yeah.

So when you sold, you sold to a bigger company, you didn't sell to private equity?

That was really kind of all they wanted.

I could have stayed longer and done kind of an earn-out deal, but at that time in my life, I just really wanted to create the space for the next thing.

I hadn't made up my mind that I was going to start GreenPal during the acquisition process, but I knew I needed the space to do something else, and so I told them I'd stay on as long as I needed to, and that turned out to be about six months.

and