GreenPal Lawn Care Business Growth Show
Jul 14, 2026 · 15 min · 11 segments
What does it take to build a profitable lawn care business without taking on debt? In this episode of the **GreenPal Lawn Care Business Growth Show**, Gene Caballero talks with **Robert Wilkins**…
Robert WilkinsGuest
Gene CaballeroHost
Well, we, we kind of took the different approach, and we kind of designed GreenPal from the landscaping perspective.

You know, we knew that, hey, if we can keep you guys happy, you guys were gonna take care of the customer and keep them happy, so...

But without your hard work and all that, none of this would be, be possible, so, um-

You're out of Indianapolis, Indiana, so what specific areas do you service? So, like, do you service Broad Ripple, Carmel, Fishers, Noblesville? Kind of lay out a list on, you know, what specific markets you service.

service.Okay, so I break it down into like a five, five-weekday basis, right? Sometimes you get rain, which sucks, right? That's every landscaper's worst nightmare, rain.

I break it down in a five-day week, and if you're watching this on YouTube, I highly suggest you doing this.

Route density, right? Uh, I do Carmel Monday, Tuesdays Fishers, Wednesday Noblesville, Thursday McCordsville, Westfield, right, and other areas, zip codes that's close in that area.

And then Friday is just like all over Indianapolis, just Indy, uh, Avon, Beech Grove.

But it's safe to say I'm all over Indianapolis, but I do try to prioritize Carmel, Fishers, Noblesville, f- Westfields, the m- up north area.

Well, we, we kind of took the different approach, and we kind of designed GreenPal from the landscaping perspective.

You know, we knew that, hey, if we can keep you guys happy, you guys were gonna take care of the customer and keep them happy, so...

But without your hard work and all that, none of this would be, be possible, so, um-

You're out of Indianapolis, Indiana, so what specific areas do you service? So, like, do you service Broad Ripple, Carmel, Fishers, Noblesville? Kind of lay out a list on, you know, what specific markets you service.

service.Okay, so I break it down into like a five, five-weekday basis, right? Sometimes you get rain, which sucks, right? That's every landscaper's worst nightmare, rain.

I break it down in a five-day week, and if you're watching this on YouTube, I highly suggest you doing this.

Route density, right? Uh, I do Carmel Monday, Tuesdays Fishers, Wednesday Noblesville, Thursday McCordsville, Westfield, right, and other areas, zip codes that's close in that area.

And then Friday is just like all over Indianapolis, just Indy, uh, Avon, Beech Grove.

But it's safe to say I'm all over Indianapolis, but I do try to prioritize Carmel, Fishers, Noblesville, f- Westfields, the m- up north area.
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