Aug 25, 2026 · 48 min · 11 segments
What happens when government targets move faster than consumers are willing, or able, to follow? In this episode of Future Engineering Bets, Fred Warner speaks with Patrick Keating, Head of External…
Fred WarnerHostHow does the industry survive between now and 2030? How does it get over the hurdle of the coming years? I also
because the next argument will be well in order to accurately monitor this we need to put a little box in your car and you need to be telling us exactly how many miles you're doing which is then a precursor to being well now we know exactly where you are how fast you're going when you're speeding when you're not and it feels like it's just an excuse of a precursor to
But a government just saying, well, we've chosen the technology, this is the technology, everybody has to use it, irrespective of what the customer wants.
And I think if you applied that approach in other industries, it would feel a bit ludicrous, you know.
probably people in this country should be eating more fruit and vegetables, but we don't say to Sainsbury's, 50% of your sales has to be apples.
It creates a monopoly because if there's only a couple of players in the market and they're private, you're now into a monopoly situation where they can influence the price to their benefit, not the consumer
And I believe that that is a discussion point that says, why don't we protect the users a little bit more and cap how much margin the private companies are allowed to boot onto people.
I really passionately feel that the little person the everyday person that earns the least wages is getting stiffed the most.
And what we would say is picking an arbitrary date to completely end the sale of non-ZEVs doesn't really feel right.
To quote our colleagues over at Toyota, their view is carbon is the enemy, not the powertrain.
So we need to be doing everything we can to make sure the consumer has access to the lower or sustainable powertrain that works for them.
How does the industry survive between now and 2030? How does it get over the hurdle of the coming years? I also
because the next argument will be well in order to accurately monitor this we need to put a little box in your car and you need to be telling us exactly how many miles you're doing which is then a precursor to being well now we know exactly where you are how fast you're going when you're speeding when you're not and it feels like it's just an excuse of a precursor to
But a government just saying, well, we've chosen the technology, this is the technology, everybody has to use it, irrespective of what the customer wants.
And I think if you applied that approach in other industries, it would feel a bit ludicrous, you know.
probably people in this country should be eating more fruit and vegetables, but we don't say to Sainsbury's, 50% of your sales has to be apples.
It creates a monopoly because if there's only a couple of players in the market and they're private, you're now into a monopoly situation where they can influence the price to their benefit, not the consumer
And I believe that that is a discussion point that says, why don't we protect the users a little bit more and cap how much margin the private companies are allowed to boot onto people.
I really passionately feel that the little person the everyday person that earns the least wages is getting stiffed the most.
And what we would say is picking an arbitrary date to completely end the sale of non-ZEVs doesn't really feel right.
To quote our colleagues over at Toyota, their view is carbon is the enemy, not the powertrain.
So we need to be doing everything we can to make sure the consumer has access to the lower or sustainable powertrain that works for them.
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