Oct 21, 2026 · 5 min · 11 segments
The Franchise News Podcast with Jack Monson for October 21, 2026 Thanks to Citrin Cooperman and…
The AP is reporting that McDonald's is facing a federal lawsuit alleging its AI-enhanced pricing tool violates antitrust laws because it shares non-public data with franchisees who might be competing in the same market.
The suit was filed by a consumer who frequently visits McDonald's and orders a quarter pounder with cheese, fries, and a Coke and noticed price differences between McDonald's stores near his DeKalb, Illinois home.
The program determines the optimal price for menu items based on a store's location, sales, and competitors' prices.
The AP is reporting that McDonald's is facing a federal lawsuit alleging its AI-enhanced pricing tool violates antitrust laws because it shares non-public data with franchisees who might be competing in the same market.
The suit was filed by a consumer who frequently visits McDonald's and orders a quarter pounder with cheese, fries, and a Coke and noticed price differences between McDonald's stores near his DeKalb, Illinois home.
The program determines the optimal price for menu items based on a store's location, sales, and competitors' prices.
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