Home Building Marketing with Special Guests Tara Whiteley of Eastwood Homes and Celeste Horton of Classica Homes

So like I was saying earlier, you know, when it comes to marketing and sales, especially for home building and construction, what have you, how does that differ from, you know, other industries that you have to market for and you advertise for and you have sales for? How is it different?

So we have a lot of fun.

I mean, like Celeste said, we market beautiful homes and, you know, the homes themselves kind of do half of the work for us just by the photos and videos.

I think probably one of the main differences is we are very visual heavy in our industry because of those beautiful homes.

So that's where a lot of our work starts is professional photography, professional videography.

Yeah.

And a home also takes a little bit longer to sell than a typical item.

So, you know, we're not marketing soda that you just it's going to be just go fly off the shelves.

This marketing a home is so different because, I mean, we have to start marketing before it's a real thing.

You know, it's not it sticks in bricks and that doesn't look so pretty all the time.

So we have to make sure that we have all the visual elements.

renderings, just what everything is going to kind of look like months, maybe even years ahead of time sometimes to be able to start that whole marketing process.

So that kind of sets it apart from a typical item.

Do you have to market for like a specific audience depending on the neighborhood and where it's at?

Well, one thing, even depending on the neighborhood, now there's so many more planning requirements that change the facade of the house based on the neighborhood that when you said renderings, that's what I thought of is we have a person devoted to being our architecture to marketing liaison.

And her whole job is really to organize all of those renderings, make sure we're actually showing what we're going to show in that neighborhood.

So it can be very detailed.

Yeah.

Yeah, absolutely.

That kind of

leads into the next question is, I mean, which departments do you work with the most? I mean, you're marketing, so obviously you're probably seeing a lot of people, but there's probably different departments that you work with more than others.

Like you mentioned architectural, but who else do you work with?

I mean, we were I think we touched every single person in the company from land because we need to know when there is a new community coming.

Like, what was so special about this land? Maybe when they even bought the land, the family said we need to have our family name in the community somehow.

So a lot of times.