What does that timeline look like having to go through all of those departments from, you know, the idea of it all the way until the sell of it? What does that timeline look

like? It really depends.

It depends on where we are.

Some counties it takes longer.

Sometimes we have this land for a couple of years before we can do anything with it.

But as a marketer, I need to make sure that we're letting people know that it's coming.

So, I mean, it really just depends on kind of where it is, but typically at least 18 months out, we're already starting to like geofence and geotarget different locations, especially if we haven't built in that area before, because then people don't, we're such a small builder that we don't have the brand name of Eastwood for people to be able to find.

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