How to Build Wealth, Grow a Business & Win in the AI Era | Jay Abraham

But most of the people think of just spending more marketing and actually doing a hit-and-run business, right?

Yeah.

So I'll give you something that you can put in the show notes.

And it's an interview that was done of me.

And it explains a concept that's called yield amplification.

It's a pretty sophisticated way of saying this.

Everybody thinks that to get more... output, you've got to put more input.

Nothing could be further from the truth.

You want to get a lot more output from what you've already done.

And most people accept a fraction of a fraction of what you can get.

So everyone's got a revenue system.

Let's start with that.

Your revenue system may be very sophisticated.

It may be very plebeian.

Plebeian is you get referrals, word of mouth.

Well, if you have word of mouth and that's the only way you do it, but it happens erratically, episodically, some weeks you get three, some weeks you get two, some weeks you get none, there are 125 ways that you could stimulate referrals on a regular basis without any expense, and nobody even knows it.

Most people don't have one.

If you use advertising, most people don't understand variability.

I'm going to get a little esoteric.

But in the course of an ad and a landing page, if you do it digitally or if you do it on radio, it's the same thing.

You have components that each separately can be made to produce many larger results.

So in an ad, you've got basically a headline or the equivalent.

The equivalent is the first paragraph.

The equivalent is what you say in a subject line.

The equivalent is the first line or paragraph of a sales letter.