Healthy Choice
Healthy Choice is a brand of frozen meals and treats owned by Conagra Brands, offering frozen entrées such as Protein Bowls, Café Steamers, and Simply Steamers, along with frozen yogurt treats. The brand was established in 1989 and markets its products as meeting specific nutrition guidelines for lower fat, saturated fat, cholesterol, and sodium.www.healthychoice.com
18
MENTIONS
9
EPISODES
9
PODCASTS
Search complete. 18 mentions across 9 episodes found for "Healthy Choice".
Oct 17, 2026
Kara GoldinGUEST
I mean, my dad was a frustrated entrepreneur living inside of a large company.
Kara GoldinGUEST
He had started a, uh, product called Healthy Choice, uh, first inside of a company called Armour Food Company, and then they were acquired by Conagra.
BenHOST
Mm-hmm.
Kara GoldinGUEST
But being the kid who is growing up around an entrepreneur that, uh, is, is really just creating things, right? And he was, um, constantly coming up with ideas, not just what kind of things should go in, um, the Healthy Choice line, but also, you know, what does the packaging look like and how do I-
BenHOST
[laughs]
Kara GoldinGUEST
... figure out, like, what the consumer is really looking for? How do I speak to the consumer? So that, to me, was kind of the overlying energy that I was feeling as a kid.
Ashley KaltwasserHOST
...
Ashley KaltwasserHOST
the Healthy Choice, um, the one that Tapaccio is, is the, the hot sauce Tap- what is that hot sauce called? Tapaccio.
Adam BonillaHOST
Oh, Tapatio?
Ashley KaltwasserHOST
Tap- yep, that.
Cindi StickleHOST
Nestle created a line specifically marketed to GLP-1 users.
Cindi StickleHOST
Healthy Choice and other brands have started repositioning existing products with GLP-1 friendly messaging.
Cindi StickleHOST
I just heard that McDonald's at their board meeting or something announced are adding, want to add to their menu, but they want to add more bowls of like protein and things like that, which for a fast food restaurant is probably a good thing.
Cindi StickleHOST
But even still, it's GLP-1 related.
Brett Joffe and Justin JoffeHOST
Nestle launched a whole brand for GLP-1 users.
Brett Joffe and Justin JoffeHOST
Healthy Choice stuck GLP-1 friendly labels on its frozen meals.
Brett Joffe and Justin JoffeHOST
And now everything from pasta to chips and yogurts are adding more protein to appeal to the about half a million Australians now taking GLP-1 medicines regularly.
Brett Joffe and Justin JoffeHOST
So be a man for Marley Spoon, weight loss might just be the recipe for their growth.
Ken BerryHOST
I picked a very popular example.
Ken BerryHOST
This is Healthy Choice's beef teriyaki.
Ken BerryHOST
Now, beef and teriyaki, I mean, that doesn't really sound like a sugar coma, but you're about to find out that it is.
Ken BerryHOST
How do I know that Healthy Choice is healthy? Well, it says healthy right there on the front of the box.
Ken BerryHOST
But now that you are an ingredient detective, you're going to flip that box over regardless of what it says on the front.
Ken BerryHOST
And you're going to look at the nutrition facts and you'll find that this healthy choice has 12 grams of sugar per meal.
Ken BerryHOST
And these meals are very tiny.
Ken BerryHOST
Back in the day, I could eat three of these without blinking an eye.
Pam ClarkNARRATOR
Ensure Nutrition Shake, the six-pack, is available two for 10.98.
Pam ClarkNARRATOR
Healthy Choice Cafe Ste- Steamers, 2.99. Caribbean Food Delights Jamaican-style beefy cheese patties, 12.99.
Pam ClarkNARRATOR
Hot Pockets, two for $20, you must buy two.
Pam ClarkNARRATOR
Smucker's Uncrustables or White Castle Sliders, those are both 13.99 each.
14 MINS LATER
Pam ClarkNARRATOR
Buy any four and save $4." So these are all part of that four for $4 special.
Pam ClarkNARRATOR
Got Marie Callender's bowls or baskets, $1.99. Banquet mega extra large meals, $4.99.
Pam ClarkNARRATOR
Healthy Choice cafe steamers, $1.99. Marie Callender's meals to share, $4.99.
Pam ClarkNARRATOR
Birds Eye Voila family size meals, $5.99. Mrs. T's Pierogies, $1.49. PF Chang's or Premium Bertolli multi-serve meals, $5.99.
Kevin ChristyGUEST
Mac and cheese, mashed potatoes, and a meat of some kind.
Whitney CummingsHOST
Question, is Healthy Choice still around?
Kevin ChristyGUEST
Dude, don't-
Whitney CummingsHOST
Remember those dinners?
Whitney CummingsHOST
Years.
Whitney CummingsHOST
The Salisbury steak was my thing, I think.
Kevin ChristyGUEST
They had, Healthy Choice-
Whitney CummingsHOST
Or turkey, turkey Thanksgiving dinner.
Emily MillironHOST
Now, we have spoken about Conagra on the show before, but just to set the stage, they are one of North America's largest food companies.
Emily MillironHOST
They own brands like, get ready for this list, Healthy Choice, Marie Callender, Slim Jim, Angie's, Boom Chicka Pop, probably my favorite one-
John CroteauHOST
[laughs]
Emily MillironHOST
...
John CroteauHOST
So a two-to-one reaction to a price hike in that category.
John CroteauHOST
But not all frozen is the same across the portfolio.
John CroteauHOST
Sales of Bird's Eye vegetables were up 7%, and Healthy Choice single-serve meals were up 8%.
John CroteauHOST
Conversely, shoppers are not reaching for the frozen PF Chang's Mongolian-style beef skillet meal-
Jay AbrahamGUEST
Even if it's profitable, you'd have to hold your ground because you want that to build a brand.
Jay AbrahamGUEST
So you know what the brand Healthy Choice is? So Healthy Choice is this billion-dollar brand.
Jay AbrahamGUEST
that a commodity company out of Minneapolis created, and it's just a license.
Jay AbrahamGUEST
They just put that brand on anything comes to them.
Jay AbrahamGUEST
They get a license because Healthy Choice has this perception of being very healthy for you, but they don't own anything.
Jay AbrahamGUEST
They just license.
Jay AbrahamGUEST
If you had Home Alliance and the Home Alliance trucks were everywhere and they were creating your brand, You could then put that brand on anything else and charge for it because all those thousand trucks built your brand for you.