Five-Star Fitness by The Fit Guide
Jun 30, 2026 · 33 min · 14 segments
Yves Preissler joins the show to discuss what the fitness industry can learn from the world’s leading hospitality brands. Drawing on decades of experience in luxury hotels, Yves explains why…
Yves PreisslerGuest
Jack ThomasHost
It's not as big a lever for change that people want it to be, right? The extra little things that you do, you've got to nail those fundamentals.
But I think in the fitness industry, we try and push these and promote them as being much more than 5% impact, right? As being
The fitness industry is sometimes very good in diverting away from who we are, the fitness industry.
Now we want to be the longevity industry and our trainers and managers and receptionists become longevity experts.
It's a big movement, which is not always warranted, especially when it comes to medical wellness being integrated in all these places.
I always advise to go right together with a clinic or a hospital and don't go into these details.
We maybe have IV therapy or whatever, peptide injections, but do we have the right environment to do that? Yes, we have clean environments, but are they actually sterilized? Are we actually qualified to talk about these things? Are we all educated by AI and have read something nice and the plan comes from there? We've got to be very careful as fitness industry what we are doing next.
And we should be sticking... to fitness 80% to 90% with some add-on services, which over time will be proven.
But what's going on right now, this big mix salad, is a big risk, not only in investment.
And I've really... struggle to find managers who can run these social wellness operations.
We have hospitality managers who are really good in delivering the hospitality component.
We have fitness GMs or fitness managers that are really good on the floor, PT and classes.
It's not as big a lever for change that people want it to be, right? The extra little things that you do, you've got to nail those fundamentals.
But I think in the fitness industry, we try and push these and promote them as being much more than 5% impact, right? As being
The fitness industry is sometimes very good in diverting away from who we are, the fitness industry.
Now we want to be the longevity industry and our trainers and managers and receptionists become longevity experts.
It's a big movement, which is not always warranted, especially when it comes to medical wellness being integrated in all these places.
I always advise to go right together with a clinic or a hospital and don't go into these details.
We maybe have IV therapy or whatever, peptide injections, but do we have the right environment to do that? Yes, we have clean environments, but are they actually sterilized? Are we actually qualified to talk about these things? Are we all educated by AI and have read something nice and the plan comes from there? We've got to be very careful as fitness industry what we are doing next.
And we should be sticking... to fitness 80% to 90% with some add-on services, which over time will be proven.
But what's going on right now, this big mix salad, is a big risk, not only in investment.
And I've really... struggle to find managers who can run these social wellness operations.
We have hospitality managers who are really good in delivering the hospitality component.
We have fitness GMs or fitness managers that are really good on the floor, PT and classes.
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